Explore Axe's new grooming products and fragrances or just brush up on those dating skills.

With 48-hour high definition scent and odour-busting zinc technology, AXE Excite Body Spray has got you sorted. Experience the fragrance of crisp coconut & black pepper. Stay 48-hour fresh. Our fresh, …

Give your hair what it needs to stay healthy and clean. Our 2-in-1 Shampoos and Conditioners offer everything your scalp and hair need and want.

The Axe range of deodorants, antiperspirants and daily fragrances offer the best scents for every style. Find the perfect fragrance product for you today!

Same AXE Dark Temptation scent that you can rely on. But that’s not the only new thing – our revolutionary new dual-action technology fights odour-causing bacteria so you can bust odour and …

Use AXE Anarchy Body Spray for a high-definition scent and long-lasting odour protection. A dual-action spray that’ll keep you smelling amazing and fresh.

With 48-hour high-definition scent and odour-busting zinc technology, AXE Essence Deodorant Body Spray has got you covered. Experience the natural scents of warm cedarwood & spicy black pepper.

In a blind study, 70% of guys said they’d switch their current prestige cologne with their favourite body spray from the AXE Fine Fragrance Collection.

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At AXE, we believe that one of the keys to attraction is an irresistible fragrance. You never know when opportunity will strike, that's why we're dedicated to giving you all the best tools to make sure that …